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From Oprah Winfrey to Daymond John, celebrate the accomplishments of some of the nation’s most prominent black founders.
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Archives for February 2018
3 Major Industries in Which Blockchain Technology Is Changing Life As We Know It
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“Blockchain” is one of two “B” words that are all the rage lately — the other being “Bitcoin.” While Bitcoin is grabbing most of the headlines, many people are mistakenly lumping “cryptocurrency” into the same category as “Blockchain.” category. True, the two are certainly related, but they’re not one in the same.
Related: 9 Blockchain Influencers for You to Follow — Who All Happen to Be Female
Blockchain is defined as a digitized, decentralized ledger that logs all cryptocurrency transactions. A blockchain records every digital transaction and exchange of goods, services and value — or private data — exactly as it occurs. To make it simple, picture a global spreadsheet running on millions of computers. Everyone can see all transactions being made, since it’s a peer-to-peer system, and they’re all conducted without middle men.
The main benefactors of this technology? Big banks and tech giants. And that’s no surprise because we all know that big businesses drive innovation. By 2022, in fact, it’s predicted (by researcher Markets and Markets) that the market for Blockchain-related products and services will reach $7.7 billion, up $242 million from last year’s preduction.
These figures are helping to breathe new life into older companies like IBM. By adopting Blockchain-as-a-service (BaaS) the tech giant is investing in enterprise systems that leverage cloud infrastructure. The launch of this service in February of 2016 helped create opportunities for IBM to transition to cloud services and to use them to build custom blockchains for its customers.
Related: Just What the Heck Is Blockchain? Watch This Explainer Video.
Initially, Bockchain caused a stir, mainly within the tech sector, but it has branched out to other sectors. More and more, industries are testing out this technology in order to run a more efficient, transparent and secure system — not to mention remaining current and competitive.
Here are how three major industries are now using Blockchain technology.
Health care
In 2014, the American Recovery and Reinvestment Act required all public, private and otherwise eligible healthcare professionals to adopt (or at least demonstrate) “meaningful use” of electronic medical records (EMR).
The Affordable Care Act (a.k.a. “Obamacare”) also said that doctors and hospitals needed to implement electronic health records (EHRs) and provided $28 billion in federal stimulus money to implement these changes. Despite these efforts, no clear protocol emerged about the sharing of that data across providers.
What this means is that plenty of opportunities are out there to disrupt the system — not just with medical records, but supply chains, smart contracts for payment distribution and more.
An example: MedRec, an MIT-backed initiative designed to be a digital family history of medical records, uses Blockchain to create for patients a family medical history that can be passed down from generation to generation. MedRec was implemented using Ethereum blockchain and uses that technology’s smart contracts to execute scripts on the blockchain.
Smart contracts are “conflict-free” ways to exchange money, property and shares or anything of value via Blockchain. These contracts define the rules and penalties for each agreement and also enforce obligations automatically.
Still, in this era of rampant fraud and identity theft, how safe is this system?
For starters, MedRec doesn’t store information in the way we’re familiar with. Instead, metadata is encoded but still allows records to be accessed securely by patients across providers. The metadata protects the integrity of the data being requested.
This process is still in its infancy, but the federal government has taken notice. Back in September 2016, the Department of Health and Human Services (HHS) announced the winners of its “HHS Blockchain Challenge,” which consisted of submissions of academic papers on Blockchain usage pertaining to health IT and health-related research.
Certainly health care is a very complicated industry, in more ways than one. But it’s ripe with disruption opportunities. Blockchain might be a nifty way to revamp and simplify, the industry as whole.
Music
In the 1990s and early 2000s, music streaming took the industry by storm. Users were able to download any song they wanted, some without paying a cent. The music industry cracked down on this illegal streaming, but along the way suffered financially, leaving artists, record labels and everyone else involved feeling angry and shortchanged.
Enter Imogene Heap. She’s a British songwriter and musician and the founder of Myceria, a “collective of creatives, professionals and lovers of music.” The group’s mission is to “empower a fair, sustainable and vibrant music industry ecosystem involving all online music interaction services.”
Myceria’s Blockchain-based platform has created a way for musicians to push smart contracts for the sharing of free-trade music, ensuring that profits go back to the artists. These contracts allow artists to sell directly to consumers without the need for labels, lawyers or accountants; and royalties are paid out automatically.
Another company, SingularDTV, a Blockchain-based entertainment studio, is looking to lay the foundation for a decentralized entertainment industry. By developing an entertainment-app ecosystem on Ethereum, the studio’s hope is to empower artists and help rewrite the rules of the music and creative industries here in the United States.
Hip hop and electronic artist Gramatik was the first musician to sign on to the tokenization program. Having such a system, Gramatik says, whereby artists can create music on their own terms, without bureaucracy “getting in the way,” is why he decided to join this platform.
As entrepreneurs, we can identify with wanting to do our own thing without interference from corporate (or industry) politics.
Human resources
HR professionals spend a great deal of time verifying the potential employees’ identities, backgrounds and employment histories. According to this infographic, HR professionals spend the majority of their time performing three tasks: meetings with senior staff and business partners (22 percent), employee relations and engagement (15 percent) and meetings with employees (14 percent).
These efforts take more time than low-priority tasks, like on-boarding new employees and carrying out personnel management; and tare only one reason Blockchain can help revolutionize the music ndustry.
It can also help simplify payroll, certification and digital-process management.
As businesses continue to expand globally, they’re finding it more expensive to send payrolls overseas. Paying people abroad can also take longer to process, due to third parties and banks with different sets of rules. What Blockchain can do is simplify the process and eliminate these middle men, making investment in the technology attractive.
Consider the example of San Francisco-based company, Bitwage. Bitwage operates on a Blockchain-based payroll system to facilitate cross-border payments through Bitcoin. This allows the company to pay employees, contractors, even vendors, worldwide in their preferred currencies. In fact Blockchain can handle the required conversion from bitcoins to whatever the local currency may be.
Finally, human resources and hiring managers spend a lot of time verifying the information of potential candidates — from job histories, to references, to background checks. A survey by Careerbuilder showed that 58 percent of employers surveyed had caught a lie on a resume. Another report, by HireRight,showed that 86 percent of employers surveyed had uncovered lies or misrepresentations on resumes.
Alternately, using blockchain technology could increase transparency and make it easier to spot fraud in employee credentials.
Related: 8 Benefits of Blockchain to Industries Beyond Cryptocurrency
So, get ready: Whatever your industry is, Blockchain will likely have a role to play, if it doesn’t already. Learn as much as you can about the technology, embrace itschanges and learn to play with the big dogs (even if you yourself are not a big dog . . . yet).
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Nimble Mobile 3.0 Introduced for Teams on the Go – Small Business Trends
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Nimble has just released its new mobile app, Nimble Mobile 3.0.
Nimble Mobile 3.0 works on the same premise as the desktop version of the platform. But instead of being tethered to your desk computer, the app goes with you wherever you or your team goes.
“We designed Nimble Mobile as your personal CRM that you can take with you everywhere you work, so you’re better prepared to manage personal business relationships at scale and take appropriate steps to evolve opportunities to help you grow,” says Nimble CEO Jon Ferrara.
More often, you’re on the road meeting clients and potential new clients to grow your business. And while you’re on the go, the chances of losing files, contact names, phone numbers, emails and other information vital to the future of your relationship with that client hangs in the balance … or maybe it’s tucked under the seat of your car … or you accidentally washed it with the laundry because it was in your back pocket.
“Many professionals lose deals because they either fail to understand prospective buyers’ needs or neglect to deliver a timely, relevant response,” explains Ferrara. “We designed Nimble Mobile to enable people to cultivate relationships and close deals more effectively by unifying critical contact records and conversation histories into a single, easy-to-access system of record that helps you make authentic connections and organize follow-up and follow-through at every stage of the deal pipeline.”
No more, if the new Nimble Mobile 3.0 app does its job properly for you.
Here’s what is new in the app:
No App Flipping
Nimble Mobile 3.0 works inside many of the apps you already use for your business. That means you don’t have to flip back and forth between Nimble and the apps you use every day when you’re on the go. It’ll work wherever the iOS Share menu is supported.
Scan Business Cards
There are plenty of apps to scan business cards you receive but few are smart enough to log that info right into your other apps. Nimble Mobile 3.0 will create a new CRM profile for a new contact by scanning the card and locating all their pertinent information.
Know Your Contacts Right Away
If you’re in another app or using your mobile browser, tap Nimble in the iOS Share menu to discover information about the people you meet. It’ll show you their social profiles, where they’re influential, their job title, and more.
Syncing
All the conversations your team has with contacts is ready right away from Nimble Mobile 3.0. The app syncs the data and conversations you or your team has with a contact. If someone is at their desk or at the office and you’re on the go, you’ll have updated records with you right away via the Nimble app.
Email Templates and Tracking
You can load in email templates to send messages fast right from Nimble Mobile 3.0. The app also allows you to track those conversations as they’re updated.
Manage Deals
The app allows users to track sales deals across several different pipelines. It also receives voice commands to add notes to a client’s record. You can also add tasks for other team members or yourself to follow-up with a contact later.
Nimble Mobile 3.0 is available on the Apple App Store right now and the company says it’ll be available for Office 365 and GSuite users on Android this Spring. The app is free to use for Nimble Business subscribers. If you’re using Nimble Contact, you’ll need to upgrade to Nimble Business to use the mobile app.
Images: Nimble
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Why You Should Hire a Tutor to Help You with Writing Online Assignments
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Why You Should Hire a Tutor to Help You with Writing Online Assignments
Are you going to school in order to learn more about the world of business? If so, there are probably times when the press of your online assignments leaves you feeling overwhelmed.
As a business owner as well as a student, you are exposed to an enormous amount of data on a daily basis. As a matter of fact, from time to time, you could find yourself faced with the impossible task of trying to absorb more than you can possibly take in.
At those times, a professional tutor can be a great help. After all, you still have a business to run as well as classwork to complete. Why not do yourself a favor and ask for a little assistance? Below, we discuss some of the benefits you’ll enjoy by contracting with a tutor to help you.
RELATED ARTICLE: 7 SUCCESS TIPS FOR STUDENT ENTREPRENEURS
Appropriate Solutions and Excellent Grades
A tutor can guide you toward the solutions your online assignment requests of you. Also, allowing a professional service to help you with your assignment can help you to earn a better grade than you would have otherwise.
More Free Time
A professional tutor can help you to complete your online assignments faster, freeing your time for taking care of your small business or spending time on hobbies or with friends and family.
Templates for Future Assignments
Your professional tutor will guide you toward preparing your online assignments in such a way as to leave you with templates upon which you can base future schoolwork.
Improved Skills
Your professional tutor will help you to improve your skills. Additionally, you’ll gain a greater understanding of your online assignments, which will help you in the future.
Meeting Deadlines
Instead of struggling to finish assignments at the very last minute, hire a professional tutor well ahead of the deadline. In this way, you’ll always be able to turn in your online assignments on time.
Preparation for Exams and Tests
A professional tutor can help you to prepare for exams and tests.
24/7 Helpline
A good professional tutoring service will offer an online helpline to assist you every day of the week, at any hour of the day or night. If you find yourself in difficulty with an assignment, just call. With professional assignment help, you’ll be able to finish your online assignments on time.
Is Homework Overrated as a Tool for Learning?
The main purpose of homework given by the teacher or professor is to help the student to better learn the course material.
However, there are some who would argue that too much homework defeats the very purpose for which it is given. When students feel continuously stressed by the demands of excessive homework assignments, they miss out on times with friends and family and often neglect their health.
Besides, experts recommend that students also engage in extracurricular activities as well as activities inside the classroom. Doing so provides students with a well rounded education, giving them chances to learn new things and explore their interests.
How to Choose a Professional Tutor
If you decide you want to engage the services of a professional tutor to help you learn more from your classes and make better grades, here are a few pointers to keep in mind:
- Review any comments left on the company’s website about their services. Other students’ comments will give you a basic idea about the faculty and their qualifications.
- If possible, personally meet the faculty and inquire about their experience and qualifications.
- Ask for the phone numbers of other students who have previously used the professional’s services, then call those customers directly. You’ll want to know as much as possible about the tutor’s interactions with these former students, as well as how well the tutor met deadlines and the quality of their work.
- Find out as much as you can about client support. A good professional tutoring service will provide a readily available client support system.
- Clearly understand the charges, terms and conditions of a professional tutoring service before you hire them.
Finally
If you’re running a business and going to school, too, you have multiple demands on your time. Hiring a professional tutor to assist you with online assignments can help you to do better with your schoolwork and to absorb the classroom material that will serve you best in the long run.
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The Inspiring Stories of These Trailblazing, Triumphant U.S. Olympic Athletes Will Warm Your Heart
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These athletes haven’t let anything get in the way of competing in this year’s games, from injuries to their very identities.
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Dibia DREAM Creates Business out of Teaching STEM through Sports – Small Business Trends
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STEM stands for science, technology, engineering and mathematics. And the focus on these disciplines has been making a huge mark on the education world. There are also plenty of after-school programs focused on sports and recreation. But Dibia DREAM is a program — and a business — that aims to mix those two concepts to help underserved kids in a really unique way.
Learn more about the business and what it aims to accomplish for kids in this week’s Small Business Spotlight.
What the Business Does
Helps underserved youth learn important skills through STEM, sports and recreational programs.
Brandon A. Okpalobi, CEO of Dibia DREAM told Small Business Trends, “DREAM focuses on helping underserved youth in Miami, New Orleans and Bermuda translate the skills required to win in sports into skills required to win at life. This approach created a blueprint for success that youth can understand.”
Business Niche
Mixing STEM with sports and recreation.
Okpalobi says, “We have worked extremely hard and done extensive research to ensure our students have exposure to STEM. WE feel that STEM allows our students the critical thinking skills to become great at whatever field they decide to pursue after working in STEM.”
How the Business Got Started
Because of a passion for sports and helping people.
Okpalobi says, “As a young CEO, I work to unlock youth potential through sports. I moved to Miami to attend the University of Miami and walked on to the Division 1 basketball team. I earned a full scholarship and was later elected team captain. After graduation, I combined my business education and passion for sports to start my organizations.”
Biggest Win
Partnering with the Nyah Project and taking ten kids to South Africa July 2017 for 12 days.
Okpalobi explains, “I was watching Roots at night and the next day I had a client on my for-profit sports development business and the parent said, “I’m taking my kids to Isreal but I don’t practice the religion.” I said to myself, you have to ask him why is he taking his kids if he’s not that into it. He said “it’s important that my kids know their heritage, where they come from and other details that they will learn on this trip.” At that moment I said I’m taking kids to Africa next year. Not sure how but I will do it. Leigh-Ann Buchanan started the Nyah Project and took 7 kids to Ghana that year. I reached out to her and said “hey I don’t want to plan anything but ill sponsors 3 kids so it can be ten kids and I’ll go on the trip.” The rest is history. Life changing experience.”
Biggest Risk
Starting the business in the first place.
Okpalobi says, “Started my business with a dollar and a DREAM literally. If it didn’t work then I would be miserable working for someone and hating it daily. Living in regret is the worst punishment.”
Lesson Learned
Be nice and ask for help.
Okpalobi says, “I can be difficult at times and that rubs people the wrong way. I’m also extremely confident so at times it appears that I don’t need help or anyone when I really do.”
How They’d Spend an Extra $100,000
Adding another location.
Okpalobi explains, “We would add another DREAM Academy in Homestead, cutler Bay, Perrine, New Orleans or Killeen, Texas to help youth in the community win at life through our program”
Favorite Quote
“Never waste the opportunity of youth” – Nathan Vandelay
* * * * *
Find out more about the Small Biz Spotlight program
Images: Dibia DREAM, Brandon A. Okpalobi
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Tips to Help You with Growing Your Startup in 2018
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Tips to Help You with Growing Your Startup in 2018
If 2017 saw you finally launch the startup of your dreams, you have probably spent recent months working on fine-tuning your processes, getting as many customers as possible, and sorting out your finances. However, it’s important to think about ways to keep growing your venture, so you can start to achieve your goals ASAP. To help you do this, read on for tips you can follow today and over the year.
RELATED ARTICLE: BALANCING THE RESPONSIBILITIES OF BEING A STARTUP ENTREPRENEUR AND A PARENT
Better Understand Who You’re Targeting
One of the first steps you should take is to think about, and better understand, who it is you’re actually targeting with your products or services. It’s not enough to say your wares are designed for “women with children” or “busy CEOs,” for instance. You need to have a very specific type person in mind, an ideal customer.
Once you’re clear on this shopper, it’s time to learn as much as you can about their typical lifestyle and behavior. Conduct research (e.g. read reports, articles, books, surveys) and discover what you can about them.
Find out things such as:
- How, when, and where they shop
- What their key needs and wants are
- How they like to communicate and receive customer support
- What problems they need solved or benefits they’re looking for
- The price point they prefer
- Which marketing avenues will best reach them
Put Together a Plan of Attack
Next, while some growth occurs naturally as your startup ages, significant growth won’t happen unless you devise a plan of attack to create it. You must be proactive. Decide which areas you want to focus on each month, quarter, and year to move your venture forward.
It pays to have a detailed business plan you can refer to again and again. This will remind you of your business vision, mission, and other goals. This ensures you don’t work on things which won’t help you get the results you’re after.
Your plan should cover where you want your startup to be in 12 months, 2 years, 5 years, and beyond. Additionally, it should include a marketing strategy for the year, broken down into months. It needs to contain information as well on things like your organization’s strengths, weaknesses, opportunities, and threats. Also include likely financial projections, staff requirements, and sales processes.
Use your business plan to help you work backward. For example, think about what you want to have achieved in a year’s time. Then decide exactly what you need to do to make that happen. Plan out, step by step, what you must do each month to achieve these goals. Further, decide on the necessary order of each task.
Concentrate More on the Sales Process
Next, realize that if you want to grow your business, you must commit to spending more time on sales. One of the main reasons why so many ventures stall is that their owners aren’t concentrating on the sales process anywhere near enough. While you might find this area challenging, it’s something you need to do if you want to reach your goals. This is true even if you feel like you’re not a born salesperson, or you don’t think you should “sell” people on your products or services.
Working on sales isn’t about trying to do the hard sell and make people buy things they don’t want, though. It’s about making sure current and potential clients know exactly what you have to offer. Additionally, it’s about letting potential clients know how best to use products or services. Basically, sales is about communicating the benefits of your wares and how they can improve your customers’ lives.
Selling successfully involves showing customers you’re there to help, and then following up regularly, even after the sale, to ensure they’re satisfied and getting the most benefit possible out of their purchases.
When you’re in the startup phase of business, try to devote at least 80 percent of your day to sales-related tasks. This will enable you to gain a foothold in the market rather than just be another number. Once your business becomes more established, you can reduce time you spend on specific sales processes and other direct customer interactions to around 30 percent of your day.
Learn New Things
Lastly, keep in mind that to grow a venture, you must grow yourself. That is, you should continually learn new things. When you’re open to cultivating your skill set, broadening your knowledge base, and gaining more experience, you will be much better placed to identify exciting new opportunities, or potential threats that could halt growth in its track.
Gaining new skills can also mean you’re better able to manage finances, develop marketing strategies, negotiate with suppliers, and decide on the right people to surround yourself with to help grow the business, just to name a few things.
There are all sorts of different ways to learn. You might decide to get an in-depth education by enrolling in an online MBA program in California or a data science course in New York City, for instance. Or you could complete some specialized training in areas where you’re lacking. Also, attend workshops and events and become a member of business clubs and relevant associations. Moreover, as a startup owner, be sure to read books, blogs, magazines, reports, and white papers that are relevant to your business and your industry.
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21 Best Marketing Conferences You’ll Want to Attend – Small Business Trends
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Marketing conferences are beneficial especially when you’re trying to network with other marketers around the globe. Networking is a fundamental factor in coming up with successful marketing strategies and it is also vital in creating possible business deals.
As a marketer, you have to keep in mind that marketing conferences offer a lot of awesome opportunities for you to reach out to your audiences who are in an interconnected world.
If you want to know which marketing conferences are truly unicorns (great) from the donkeys (below average,) keep reading to find out.
US Marketing Conferences:
Affiliate Marketing Summit 2018 – January 7-9, 2018
The annual Affiliate Marketing Summit gathers around 6,000 digital marketers in Las Vegas, USA. It is considered as the marketing industry’s premier global event. The event is founded by Shawn Collins and Missy Ward; both have decades of experience in the affiliate marketing niche. The pair started the Affiliate Marketing Summit back in 2003 with the purpose of providing educational information on the newest marketing industry issues and to showcase a prolific networking environment for affiliate marketing.
Growth Hackers – February 6, 2018
The one-day GrowthHackers conference is full of information on how you can build a growing team and how you can apply ideas and insights to your team that come from the best growth leaders who are successful in overcoming digital marketing challenges.
The conference is produced by the founder of the Growth Hacking movement, Sean Ellis, who coined the term “growth hacker” in 2010. It will be held at the Town and Country at San Diego, CA, USA.
Traffic and Conversion Summit (and Digital Marketer) – February 26-28, 2018
Yearly, thousands of the globe’s unicorn digital marketers converge on San Diego, CA, USA for the Traffic and Convention Summit to learn the latest on what is “really” working right now in the digital marketing industry.
There is always something new, and everything changes, so here are what you should expect on the Traffic and Convention Summit 2018:
1. New Traffic Channels
2. New Conversion Breakthroughs
3. New Selling Models
4. Plus ultra-current breakout sessions on topic like: live video, Facebook video tests, automated email follow-up sequencing, podcast launch strategies, Pinterest Promoted Pins, simple content marketing, and so much more!
Social Media Marketing World – February 28 – March 2, 2018
One of the best decisions you’ll make for the coming year is attending the Social Media Marketing World 2018. The conference is all about networking, discovery, and fun that’s taking place in San Diego, CA, USA at the San Diego Convention Center.
The conference is hosted by Social Media Examiner, founded by Mike Stelzner, and is designed to empower and inspire thousands of digital marketers form around the globe.
C3 (Conductor) – March 7-8, 2018
If you’re looking for a mixture of unicorn marketing insight, innovation, and inspiration, then the two-day Conductor’s C3 2018 is the marketing conference for you.
C3 2018 covers important digital marketing factors such as site ranking and traffics, SEO, and content strategy and implementation.
What’s even more exciting about the C3 2018 is its epic after party! This is another awesome way to mingle and network. You can relax and unwind with your co-attendees, partners, and speakers, exclusively at their networking event. Thanks to the founder, Seth Besmertnik for making this happen.
Engage Conference – March 8, 2017
Formerly known as the SearchFest, the Engage Conference 2018 is a one-day digital marketing conference. It is packed with multiple informative learning tracks presentations, technological advancements in digital marketing which include creative, content, advertising, social media, SEO, paid media, and UX design.
It is considered by its attendees and speaker as one of the most vital regional thought leadership event globally. The annual agenda is: “Forward-thinking and relevant.”
It is happening at The Sentinel Hotel in Portland, OR, USA. The event presents top speakers, like Purna Virji and Ian Lurie.
SMX (Search Marketing Expo & Conference Series) – March 13-15, 2018
If you’re obsessed with search, then the SMX (Search Marketing Expo & Conference Series) 2018 is the perfect marketing conference for you!
Search Marketing Expo (SMX), founded by Chris Sherman, focuses on SEO and SEM, because search marketing is continuously becoming bigger and the most unicorn form of digital marketing. The expo started way back 2007 and is considered the leading conference for the professionals in the SEO and SEM industry.
The expo helps thousands of marketing professionals from across the globe to come up with excellent and successful marketing strategies and implementations.
SMX West is happening in San Jose, California on March 13 – 15, while SMX Advanced in Seattle on June 2018.
Some of the confirmed speakers are: Glenn Gabe, Olga Andrienko, Cindy Krum, Alexis Sanders, and Eric Enge.
SearchLove – March 26-27, 2018
If you wish to spend two days of learning unicorn SEO and wider digital marketing information and techniques, then SearchLove is the perfect event for you. This year it will be held in the amazing Paradise Point resort at San Diego, CA, USA.
This marketing conference can help you power up your skills and knowledge through cutting-edge digital marketing presentations. The event covers content, paid promotions, analytics, and optimization.
Distilled’s SearchLove, which was founded by Will Critchlow, has helped digital marketers from around the globe to jumpstart their careers in the online marketing industry. Former attendees highly suggest for anyone who works in the same industry to be at the event.
Pubcon – April 10-12, 2018
The annual Pubcon conference, which was founded by Brett Tabke, discourses unicorn strategies in social media, SEO, PPC, social media advertising, local search, content development, mobile, video, Google Analytics, and so much more!
This three-day marketing conference will feature these workshops:
1. Masters Training, first day
2. Multi-track Sessions, each hour following two days
The conference will be held at the Fort Lauderdale Convention Center in Florida, USA. It also offers networking opportunities, full exhibition hall, and nightly events for relaxation and fun!
They also have an annual PubCon which is usually held in Las Vegas.
This is the MOST. FUN. CONFERENCE. EVER.
HeroConf – April 16-18, 2018
This is the globe’s largest All-PPC Conference event and if you’re into PPC then the HeroConf 2018 is the event that suits you unicornly! It is set to happen at America’s most vibrant and electic city, Austin, Texas. Hilton Austin will host the three-day conference where content for every stages of PPC is thoroughly vetted and is focused on both relevance and innovation.Thanks to PPC Hero president, Jeff Allen, and Pat East of Hanapin for making this happen.
Real life examples and actionable PPC ideas will be discussed and there is an opportunity for every type of networker.
Content Marketing Conference – May 2-4, 2018
The Content Marketing Conference 2018, founded by Byron White, is a mixture of pure science of content marketing performance and art of content creation.
With content marketing industry ever changing, it is vital to master the art of content creation to present your customers with valuable information. On the other hand, the science of must be perfected n various channels to help you get customers orbiting at fast speeds.
The conference will showcase the latest strategies, technology, and methodology to amped up your content marketing.
Next10x: Mastering Mobile Digital Marketing – May 9, 2018
This event is presented by Stone Temple, if you want to master the ever changing digital marketing landscape, then Next10x: Mastering the Changing Digital Marketing Landscapeis for you!
So, what makes the Next10x different? It is a day packed of full practical solutions that you can implement nowadays, you’ll discover insight into what you’ll face in the horizon, enjoy networking with other digital marketing enthusiasts and professionals, and gather tips to help you prepare for what’s in the future. One of the most-awaited speakers that has confirmed is Ann Handley.
The conference will happen at The Colonade Hotel in Boston, MA, USA.
MnSearch Summit – June 22, 2018
MnSearch Summit 2018 aims to address the specific demands and needs search marketing in Minnesota, a place in which the digital marketing industry is relentlessly changing and full of complexities, however, it is promising.
Here are the awesome reasons why you should attend MnSearch Summit 2018:
1. Learn tactics and tools of the search marketing niche from the unicorn experts
2. Gather ideas on what and how to test search strategies
3. Network and exchange knowledge with search marketers
4. Be inspired about search marketing and what it can do for you and your profession
MozCon, A Digital Conference – July 9-11, 2018
MozCon, A Digital Conference is a three-day, one track of forward and innovative thinking, brand development, actionable sessions, mobile landscape, customer experience, analytics, CRO, social and content marketing, and a lot more!
You’ll get an opportunity to connect with MozCon’s unicorn community of digital marketing industry leaders.
Inbound – September 4-7, 2018
This year’s #INBOUND18 will be held in Boston, MA, USA. You can expect to experience inspiring keynotes from the country’s sought after personalities sharing their visions for the future of business, sales, and marketing.
Amazing keynotes of Dharmesh Shah and Brian Halligan are presentations that you surely don’t want to miss.
Inbound is more than just sales and marketing content, it’s also about fun with various food truck lunches, nightly parties, and happy hours.
You’ll also get to meet and network with marketers, but these individuals are also friends.
MarketingProfs’ B2B Marketing Forum 2018 – November 13-16, 2018
If you want to be in a place where innovators, leaders, and individuals are making things happen for the latest B2B marketing, then the MarketingProfs’ B2B Marketing Forum 2018, founded by Ann Handley, is right for you.
This year’s three-day forum will be held at San Francisco Marriott Marquis in San Francisco, CA , USA. This forum is not just about being on a serious marketing conference, but also experiencing the fun and the quirkiness through creative networking, marketers-off-the-clock antics, belly laughs, and shenanigans.
Unleash the B2B marketing expert in you, by attending numerous sessions that you’ll surely learn from, you’ll come out of the forum a changed and better marketer.
State of Search, Digital Marketing Conference
If you want to meet and talk with the unicorn minds in the digital marketing industry, then the State of Search, Digital Marketing Conference is the perfect event for you in the coming year.
No matter where you are in your digital marketing journey, a beginner or an expert, State of Search will inspire you and give you a dose of digital marketing fun through:
1. Broad progamming on social media marketing, SEO, local SEO, and PPC
2. Networking opportunities every night that screams a new meaning to conference parties
3. See, hear, and talk with experts from across the country for a justifiable cost
International (non-USA) Events:
InOrbit (Slovenia) – March 15-16, 2018
The InOrbit18 focuses on helping you grow your digital business. Discussions about digital strategies, insights, consumer behavior, growth hacking, predictive analytics, SEO, advertising, machine learning, and digital team organization will be presented by international digital marketing experts.
It doesn’t matter if you’re running a huge or small digital business; the InOrbit18 is definitely the conference for you.
This year, the Hoteli Bernardin d.d. at Obala 2, Portorose, Slovenia will host the conference.
AllFacebook Marketing Conference – March 20, 2018
The AllFacebook Marketing Conference is organized by Rising Media and will be held in Munich, Germany. The conference doesn’t only address social media, but focuses on Facebook marketing, Facebook’s innovation and monetization.
With various sessions, it caters to small and huge business, bot for beginners as well as advanced users.
Webbdagarna – March 20-21, 2018
Webbdagardna is a two-day event with a clear purpose of giving you world class knowledge and inspiration on how to use various digital channels smarter.
This conference is considered as Sweden’s leading event in the digital business. This year’s event will also offer a whole new layout in the exhibition place with numerous of exciting activities that await you. This is an international digital marketing event that you definitely don’t want to miss!
You’ll also get to see thousands of companies that participated on last year’s event coming back this year and you’ll get an opportunity to network with Sweden’s most influential digital marketing professionals.
SMX Munich – March 20-21, 2018
The SMX Munich 2018 (Search Marketing Expo Munich) is known as Europe’s leading conference for online marketing, PPC, and SEO.
In order for you to better understand today’s online business customers, you must also have a unicorn understanding of new digital marketing methodologies, especially nowadays where ecommerce gets more complex. SMX Munich 2018 will help you understand and give you excellent insights.
Internet Hungary – September 25-26, 2018
Internet Hungary will be held at Hotel Azur in Siofok, Hungary. This two-day conference will help you on the process of completely transforming your public space advertisements into the digital platform now that digital marketing advancements are building up.
These are the most impactful and can’t-miss marketing conferences for 2018.
Did I miss one?
Please feel free to leave a comment or connect with me on LinkedIn and let me know which ones to add!
Republished by permission. Original here.
Photo via Shutterstock
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