Narrow Niche Domination
From time to time, the thought of going up against the competition on the Internet can become overwhelming. You consider the thousands of sites dedicated to a specific niche topic, and wonder how you could ever break into it enough to see a profit.
Thatís where narrow niche domination comes in handy. Most marketers who come online looking for success merely go after the broadest topics possible ñ such as health, financial success, relationships and more.
When youíre trying to build a site catering to every sub-demographic of that broad niche, itís harder to achieve, much less maintain dominance as a leader to your audience.
Successful marketers understand that itís better to become an expert of something specific than try to lead everyone at once. Itís almost like the saying, ìjack of all trades, master of none.î
The reason most people go into broad niches is because they donít want to miss out on any profits they might gain under a wider umbrella. But if you look at it from a consumerís point of view, youíll understand why narrow site blogs can be more lucrative.
Letís say youíre suffering from a specific health ailment, such as chronic back pain. When you go online, how will you search for help on the issue? Will you type in ìhealth?î
Of course not ñ because that could include everything from prenatal care to diabetes to brain tumors. Would you type in ìpain?î Again, no ñ because pain can refer to headaches, menstrual cramps, or even emotional pain!
As a consumer, you would type in ìchronic back painî and if you landed on a site about that specific topic, it would appear to be an authority to you because everything on it would be relevant to you.
But if you typed in ìchronic back painî and landed on a single page with one article, but the rest of the site was general health about blood pressure, toe fungus and other health topics, you might not subscribe to the newsletter and view their word as a major authority on your particular problem.
To dominate in a niche, drill down until you get to the place where youíre narrow enough to be considered an expert ñ but broad enough to thrive with profit potential. That means, go for something like ìback pain,î but not an entire site solely about ìchronic back pain caused by sciatica.î Learn how to pinpoint the sweet spot and enjoy your role as authority figure ñ and the income that accompanies it!