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You are here: Home / Archives for 2019

Archives for 2019

With Overdraft Charges Banks Win and You Lose: Don’t Be a Victim

April 1, 2019 by Asif Nazeer Leave a Comment

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Featured Image from Pixabay on Pexels

Who hasn’t been stung by a surprise overdraft charge? Judging by the sums banks are collecting in overdraft charges, it’s clearly a big problem, both for individuals and for small businesses. As a matter of fact, in 2017 Americans paid a total of $34 billion in overdraft charges. And that’s a lot of money.

There are two reasons for this large amount. First, millions of people pay overdraft charges for a range of avoidable reasons. Next, these charges have been increasing over the years. At the turn of the millennium, for example, they hovered around $20. But today, they’re commonly about $35.

Overdraft Charges Can Be Extremely Painful

An overdraft charge of $35 might seem harmless enough, but it really isn’t. The problem lies in the fact that the effective interest rate of a $35 overdraft fee is extremely high. Just spent $10 at the supermarket? The implied APR of a $35 charge is huge.

Where matters get far worse is when a checking account suffers from multiple overdraft charges. Let’s say you spent the day making several small payments with your debit card. Each payment can trigger a further overdraft fee, and you could end up with more than $100 dollars in overdraft charges just by making a couple of small payments.

Don’t Be a Victim

Consumers who get stung by high overdraft charges don’t necessarily find themselves in that position because they have no other choice. Instead, high overdraft charges are often the result of a degree of negligence from the side of the checking account holder.

Banks offer services such as “overdraft protection” because they know that their clients will fall into the trap of paying overdraft fees. However, as much as overdraft protection sounds like a way to save your finances, it is more likely to cost you significantly in the long run. But how can you avoid being a victim of high overdraft charges?

Act Quickly

We mentioned how repeated overdraft charges can quickly add up. The best way to ward off the worst effects of these fees is to make sure you correct a negative balance as quickly as possible.

First, ensure you get a warning: Enable any low balance alerts, and enable an overdraft alert if you have the option to do so. Alternatively, make sure you check your account balance regularly so that you spot when you have overdrawn your account, or if you are in danger of overdrawing it.

Next, react quickly when you overdraw your account so that you can prevent further overdraft charges. Transfer spare cash if you have cash available or consider borrowing to top up your checking account.

Plenty of overdraft apps can give you a small loan at low or even no cost. The Overdraft Apps site reviews all the popular overdraft apps. There’s a good chance one of these can help you out at a far lower cost than the cost of an actual overdraft.

RELATED ARTICLE: MANAGE YOUR FINANCES AND STAY DEBT-FREE WITH THESE TIPS

Plan Ahead

As we mentioned earlier in this article, banks know that checking account customers are lackadaisical about their financial management habits. And banks cash in on the resulting overdraft fees. However, it’s easy to steer clear of these fees.

Simply get better at financial planning. The key to preventing overdrafts lies in ensuring that you don’t spend more than your income. In fact, you should attempt to spend a bit less so that you can build a buffer of savings.

overdraft charges
Photo by rawpixel.com from Pexels

A Final Word About Overdraft Charges

However, it’s not just cash flow planning that can save you from overdrafts. Consider opting out of your bank’s overdraft protection service. Sure, you could end up getting some transactions declined, but that’s not the end of the world.

If you really struggle with overdraft fees you could also choose to make use of a prepaid debit card instead of paying with your checking account debit card. With a prepaid card, you’ll simply get a transaction declined if you’re out of funds, instead of having an expensive overdraft charge.


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6 Things You Need to Know About Being a Trade Show Exhibitor

April 1, 2019 by Asif Nazeer Leave a Comment

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trade show exhibitor

There’s a huge difference between attending a trade show and being a trade
show exhibitor. If you’ve never stood on the other side of the booth, there are
some things you probably don’t know about the experience.

RELATED ARTICLE: THE BEST GIVEAWAY ITEMS FOR MARKETING YOUR HOME-BASED BUSINESS

The Lowdown on Being a Trade Show
Exhibitor

If you’ve never attended a trade show as a trade show exhibitor, you aren’t
fully aware of how catalytic trade shows can be for businesses that are
pursuing exposure, growth, and sales. Some of the key benefits of trade shows include:

Brand Exposure

For one, a trade show can enhance your brand’s exposure. Even if people don’t stop by your booth, they’ll still see your brand name or logo. And this is something that could influence a decision down the road.

Relationships

There’s a powerful networking component to trade shows that brands can
benefit from. Whether it’s a one-day event or a week-long show, rubbing
shoulders with others in the industry gives you a more powerful network.

Lead Generation

There’s nothing like being able to communicate and engage with your target
customers in a face-to-face manner. In terms of lead generation, this is like
tossing gasoline onto a simmering fire: It accelerates the process and improves
your chances of generating significant results.

Every business will have its own trade show experience, but it’s hard to
overlook these three benefits.

However, if you want to increase your chances of having a successful
experience, you need to be aware of what you’re getting yourself into.

Tips and Tricks for Being a Successful Trade Show
Exhibitor

Here are some tips and tricks that have been curated with the first-time
trade show exhibitor in mind:

1. Register Early

Try to register for a trade show as early as possible. Not only is there
limited space at most events, but you’ll also find early-bird pricing.
Moreover, this can be as much as 15 to 25 percent cheaper than standard
pricing. Furthermore, you’ll give yourself more time to plan and invest in
pre-trade-show marketing and promotion.

2. Choose a Good Location

The location of your booth at a trade show will have a direct effect on your
ability to engage people. At some trade shows, most booth spaces will be
created equal. However, at other shows, there’s a significant disparity between
the best and worst booths. Good booths are located near restrooms, concessions,
or points of entry. Bad booths are tucked away from the main avenues.

3. Design a Compelling Booth

Booth design is important for a number of reasons. First off, it helps you generate attention and bring people into your booth. Secondly, it allows you to articulate your branding and develop a specific emotional response. Be sure to invest
in quality trade show displays
so that you’re able to use them over and
over again.

4. Staff the Right People

A compelling booth located in a conspicuous area will bring people into your booth. But once they’ve shown up, you need the right reps to interact with them and start the process of qualifying and converting leads. Choose people who are gregarious, experienced, and familiar with the ins and outs of your brand.

RELATED ARTICLE: HOW TO GROW YOUR BUSINESS BY FOSTERING A TEAM MENTALITY

5. Collect Information

You never want someone to visit your booth, interact with your reps, and walk away without leaving you their information. Moreover, it’s impossible to generate warm leads without having a system in place for collecting data. Even if it’s as simple as a name and email address on a note card, every trade show exhibitor needs a system.

6. Get Out and Network

Don’t spend all of your time sitting at your booth. Even if you’re
interacting with prospective customers, every trade show exhibitor has
additional responsibilities. So while your brand reps stay behind, go out and
network with other business leaders. This is a perfect opportunity to grow your
professional network and get a pulse on your industry as a whole. 

Sign Up for Your First Experience as a
Trade Show Exhibitor

Trade shows may or may not be extremely effective for your business. It all
depends on the industry you’re in, what your main focus is, and how your
customers move through the purchase process. However, you won’t know until you
try. Sign up
for a trade show
this year and give it your best shot. There’s a lot to
like about being a trade show exhibitor!

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How to Eliminate Salary Negotiation Anxiety

April 1, 2019 by Asif Nazeer Leave a Comment

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As long as you’ve done research to learn a realistic salary range to ask for and have a plan in place for navigating the negotiation, there’s nothing to worry about.


April
1, 2019

2 min read


This story originally appeared on Glassdoor

Salary negotiation doesn’t have to feel uncertain or intimidating. As long as you’ve done research to learn a realistic salary range to ask for and have a plan in place for navigating the negotiation, there’s nothing to worry about.

In our eBook “How to Negotiate Your Salary” we offer tips will also help you to have effective salary negotiations:

1. Have a salary range rather than a single figure.

When pressed for your salary requirements, you should always be sure to offer a range based on what others in the field are earning, rather than a single fixed number.

2. Don’t sell yourself short.

One common mistake when talking about the previous salary is forgetting to include benefits as part of your total compensation, said author Don Hurzeler. For example, if you are earning $100,000 a year with a 20 percent bonus plus health, dental and other incidental benefits, you should answer the question by saying, “$120,000 plus generous benefits.”

EPD TW 3

3. Practice your pitch at least once before the actual negotiation.

Find someone to listen to your proposal for a salary increase, so you can feel the cadence of your speaking points out loud in a conversational setting.

4. Be gracious.

No matter the outcome, be understanding, appreciative and thankful for the opportunity.

5. Be confident in your delivery.

It’s extremely important to put on your game face when it comes time to negotiate.

6. Avoid accepting the first offer.

If you need time to evaluate an offer, say so. Schedule your next meeting 24 to 48 hours out and come back with your counteroffer.

Before your next salary negotiation — whether for a new job or as your lobby for a promotion — learn what to say, how to make a strong case, anticipate your manager’s questions and ultimately seal the deal.

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Are They Safe or Are They Dangerous?

March 30, 2019 by Asif Nazeer Leave a Comment

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forex trading robots

Featured image from LinkedIn Sales Navigator on Pexels

Are you considering turning to forex trading to raise funds for expanding your business? If so, you might have heard of forex trading robots. In this post we weigh their pros and cons.

Forex trading is considered one of the most versatile money-earning approaches. That’s because of the various trading styles and techniques it offers.

RELATED ARTICLE: FOREX: HOW DO FOREIGN CURRENCY EXCHANGES AFFECT YOUR SMALL BUSINESS?

For example, traders of all levels of competency and experience trade on the forex market. Fortunately, traders these days have the opportunity of benefiting from automated trading solutions. These automated alternatives can produce better results in less time than the manual approach to trading.

In this post, we’ll be unearthing the truth to find the best forex robot. Are you excited? Let’s get started!

What Are Forex Trading Robots?

According to Investopedia, forex trading robots—sometimes called “online expert advisors,” or EA’s—are computer-designed programs. They help traders determine whether to trade a particular currency pair at a given time.

A forex trading robot is a precisely programmed bit of software. These robots can work around the clock, seven days a week, with no interruptions.

Moreover, these robots are not affected by human emotions. Therefore, they tap the best possible market opportunities. Some of these opportunities are simply not possible with manual trading. However, are these automated solutions worth your trust and your money? In other words, are forex trading robots really safe? Let’s find out.

Forex Trading Robots Can Either Be Safe or Dangerous

Depending on your approach, forex robots can either be safe or dangerous. However, it takes a great deal of research to find the program that will place your trades accurately.

There is no denying that the idea of earning passive income while sitting back is appealing. But relying on the wrong software could result in big losses for your trading business.

Forex Trading Robots Are Safe If You’re Using the Right System

The profitability of the algorithms of forex trading robots mainly depends on the program you use. Generally speaking, these software programs are based on analyses of exchange rates.

A forex trading robot produces trading signals based on current market conditions. Its algorithm also takes past and present statistics about exchange rates and price fluctuations into account.

A forex trading robot places a trade once all a trader’s conditions are fulfilled.

But They Can Be Dangerous If You’re Using the Wrong System

Forex trading robots have significantly improved the forex trading scenario in recent years. However, the wrong program can be dangerous to your trading business. For example, a problem can arise when you choose a program that’s wrong for your trading style. For instance, if you’re into day trading and you pick software that’s best for scalping, you won’t get great returns.

Developers have not yet found a way to design all-inclusive forex trading robots. In other words, no one robot will be able to cater to all the requirements of every forex trader. Moreover, how these programs perform depends completely on how they are coded. Therefore, they deliver great results in trending markets but they fail in anomalous ones.

So it’s important to invest time in research and comparison. This is how to pick the right forex trading robot for your trading style and your business.

How to Pick the Right Robot

It’s important to pick the robot that
will work best for you. Here are some criteria to keep in mind.

1. Track the Performance

First and most important, check out different websites that measure the performance and profit factor for different trading robots. MyFXBook is a great resource for this step. It can help you track the performance and past results of different forex trading robots. It can help you to forecast each robot’s return on investment as well.

2. Read the Testimonials

Testimonials and reviews are yet another way to assess the credibility of a forex trading robot. Here, it can be a good idea to skim through third-party independent websites. This will give you the best chance of reading unbiased and honest reviews.

3. Ask Questions

You can also get in touch with the robot’s owner and clear your doubts before making a purchase. If you get quick and reliable answers to your questions, your decision will be easier.

4. Ask for a Free Trial

A free trial is a must, and it is certainly an important step. So always ask a vendor to provide a free trial. This way, you can see for yourself if a particular robot aligns with your trading style.

How to Know If a Robot Fits Your
Trading Style

One way to choose among the various robots is to backtest a particular robot before using it for actual trades. That is, you test the robot against historical data to find out how well it would have performed.

Even if you already own a particular program, it’s a good idea to backtest it every few months. You need to see whether or not it’s delivering consistent results.

Forex Trading Robots Are Here to Stay

We have tried to be impartial in this post. Most of all we wanted to convey the idea that forex robots are not going away anytime soon.

However, if you carefully select your forex trading robot, you can expect great returns. What’s more, thereafter you’ll be able to relax and watch your returns roll in. Happy trading!

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3 Things to Look for in Pennsylvania PEO Companies

March 30, 2019 by Asif Nazeer Leave a Comment

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PEO

PEO stands for “professional employer organization.” A PEO is an outsourcing firm that provides a variety of services to small and medium-sized business.

When would you need a PEO? Perhaps when your business has grown to a certain size, you might need to create new departments that you never needed before. For instance, you might find that you need a human resources department to help in the management of your staff and their salaries. This is where you might call on a PEO to help you out.

Do You Need PEO Services?

There might be other reasons, too. For example, you might decide that you need a PEO company if a key member of your staff is retiring and you want to outsource their duties instead of trying to replace that person.

Whatever the case, at some point in your business operations and growth you might find you need a PEO company for one reason or another. However, what should your criteria be, and how will you know when you have found the right one?

Well, in Pennsylvania as well as globally there are thousands of PEO companies. What’s more, when you search the Internet, you’ll see that you have plenty of choices.

RELATED ARTICLE: 4 WAYS EMPLOYEE DEVELOPMENT BENEFITS YOUR BUSINESS

But how will you know which ones are trustworthy? Naturally, you’ll find genuine ones such as Digital Exits. However, there are many PEO companies that make claims they don’t fulfill. This makes it difficult for business owners to make a good decision.

According to the National Association of Professional Employer Organizations (NAPEO), the United States has more than 780 PEO’s. Keep in mind, however, that these are just the ones that have registered with that organization. There are other virtual PEO companies in Pennsylvania that have not been registered. Additionally, there are three things you should look for:

3 Things to Look for in a PEO Company

1. Accreditations and Certifications

Any prospective PEO company that wants to work with you should be accredited by the Employer Services Assurance Corporation (ESAC). They should also have the Employer Certification offered by the IRS.

If you choose a PEO company that has these two certifications, you will be assured of working with the best. That’s because fewer than a hundred PEO companies in the United States are registered with ESAC. Digital Exits is one such PEO company in Pennsylvania. What’s more, this company will work with you to ensure that they properly address your business goals.

2. Experience and Resources

Most PEO companies in Pennsylvania claim to have the experience and the necessary resources to support your business. However, you should look into the details to determine whether their claims are honest.

They should give you referrals and references so you can know how they dealt with other businesses. You will also need to ask questions that are relevant to your needs to see whether the solution they offer aligns with your goals.

3. How They Determine Their Fee

Most companies offering these services will charge based either on your growth or at a fixed rate.

If you choose a company that bases their PEO fee on a percentage of your payroll, be prepared for them to increase their fee as your payroll increases. Other companies base their fees on the number of employees you have.

Conclusion

There are other factors to look into before selecting a PEO company in Pennsylvania. These include the depth of experience that their employees have, which you should ask about. However, the criteria listed here should form the basis of your research.

If you’re having trouble deciding, just reach out to Digital Exits. They can save you the hassle of trying to find a great PEO company in Pennsylvania. That’s because they are one.

Feature photo by rawpixel.com from Pexels

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Take Advantage of Overlooked Business Deductions – Read These 10 Suggestions

March 29, 2019 by Asif Nazeer Leave a Comment

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10 Overlooked Business Deductions

Business owners know that most of their expenses are deductible. But it might surprise you to learn how many leave money on the table by not claiming all allowable write-offs.

Overlooked Business Deductions

Here are the most commonly overlooked deductions.

Carryovers

Your tax activities in prior years sometimes yield deductions in the present. So check prior year tax returns. Look for any carryovers of unused amounts. Examples of carryovers include net operating losses, capital losses, charitable contributions, investment interest, and home office deductions.

Home office

You probably know about the home office deduction. But you may worry claiming it sends a red flag to auditors. Don’t be afraid to claim this deduction if you qualify. Today more than half of all businesses in the U.S. report as home-based. So the IRS won’t view home office deductions with the same suspicion as in the past. In fact, the IRS has created standard deduction for home office use you can use instead of deducting the actual costs of using space in your home for business.

Startup costs

If you started your business in 2018, check for any deductible costs you may have had before you opened your doors. Usually these costs are treated as capital expenditures (added to your investment in the business). But you can elect to deduct these costs up to $5,000 in your first business year. Any remaining amount is then amortized (deducted ratably) over 15 years.

Bank fees

Fees you pay to maintain your business checking account, access the ATM, obtain new checks, and other banking fees are fully deductible. Review your bank statements to see what fees you paid and can deduct.

Cancellations

Things can go wrong, forcing cancellations of various plans. For example, you may have booked a business trip and had to reschedule. The airline rescheduling fee as well as the hotel deposit you lost are deductible.

Bad debts

If your business advanced money to someone … an employee, a customer, a vendor…and you haven’t been repaid, you may be entitled to a bad debt deduction. If it is a business bad debt that becomes partially or wholly worthless, you deduct the amount as an ordinary business deduction.

If you personally loaned money to someone who hasn’t repaid you (and you can prove that the debt is now wholly worthless), you can take a short-term capital loss for the outstanding debt.

Incidental travel expenses

Travel isn’t cheap and you’re not likely to overlook the cost of a plane ticket or a hotel room for a business trip. But you could easily forget the incidental travel expenses that add up quickly. Examples: Fees for checked baggage, extra baggage fees for taking heavy or oversize items, tips.

Accounting fees

Be sure to look at the fees you paid for tax return preparation during the year, and not the year to which the fees relate. For example, you own an S corporation that paid fees in March 2018 for preparation of its 2017 tax return. The fees are deductible on the corporation’s 2018 tax return.

Depreciation

While there are tax breaks that can be used to write off the full cost of certain property purchased by the business, if you don’t or can’t use these breaks, then you must recover your cost through depreciation. Don’t overlook remaining depreciation allowances. Again, check prior year returns for depreciation opportunities. Find information about depreciation in IRS Publication 946.

Miscellaneous expenses

You may pay out of petty cash for items that are deductible. Examples: business and trade magazines you buy at a newsstand, coffee with a customer, or a taxi ride to a vendor. Like incidental travel expenses, these miscellaneous items can add up to a big write-off. The key to deducting them is to have required substantiation for each expenditure. The IRS has guidance on the types of records to be kept, but this doesn’t cover all situations. Suggestion: when you can’t obtain a receipt, take a photo with your smartphone (which is imprinted with the date) and maintain a log of miscellaneous expenses; it can’t hurt.

Final Thought

Review all of your outlays in the year with your CPA or other tax advisor. You may also want to run through all of the categories of business deductions, which are listed in IRS Publication 535.

Image: Depositphotos.com

This article, “Take Advantage of Overlooked Business Deductions – Read These 10 Suggestions” was first published on Small Business Trends



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Steps SMBs Can Take to Make Sure Their Culture is Built to Scale

March 27, 2019 by Asif Nazeer Leave a Comment

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Sponsored Post

Here are tips on scaling company culture as you grow

There’s nothing more important to businesses of any size than being intentional about creating a workplace culture that will attract, engage, and retain the talent you need to fuel your growth. For small or midsize businesses (SMBs), culture building is especially critical because it sets the foundation for future success.

This year at Dreamforce, I had the honor of moderating and participating in a small business executive breakfast panel with  Michael Bush, CEO of  Great Place to Work and  Laszlo Bock, CEO and co-founder of  Humu. We discussed best practices for building a strong company culture that will grow with your business.

There were about 300 SMB executives who had the opportunity to attend in person, but the insights that came out of this panel were too good not to share with the whole SMB community! Below are some of the best tidbits that came out of the panel that I hope any business can use to help create a culture that is built to scale.

What is culture?

Michael Bush: “Culture is the feeling. It’s the thing that makes you really want to go to work or what makes you really not want to go to work. It cuts both ways.”

Laszlo Bock: “Your culture should be your decision code. It’s what you should rely on to make difficult decisions at difficult times, by reminding you who you are.”

Why does it matter?

Michael Bush: “It pays. It’s good for people, it’s good for the world, and you make money, too.”

Jody Kohner: “It’s your main differentiator. Think about it: The day-to-day tasks of any job — whether it’s an account executive or a software engineer — are essentially the same no matter where you work. What’s different is the people you do your job with and the environment you do it in, and that comes down to culture.”

What culture advice do you have specifically for small business leaders?

Michael Bush: “When you’re running a small business, there’s so much work to do. You’re small, and you’re wearing multiple hats. Sometimes when we pick a leader, we pick an outstanding individual performer, but maybe they aren’t a good people leader. We call it the “unintentional leader”. This is a mistake we see more often in small businesses out of necessity, but you need to be extra thoughtful when you’re a small business because that decision sets the tone for your business for years to come. You need strong leaders because a small business can’t afford to lose good talent because the IP is in people’s heads.”

Laszlo Bock: “Culture at small scale is way harder. When you’re big, you have a lot of people to help, and jerks can be avoided. When you are small, every jerk matters and every negative behavior matters. The way to protect your culture is to quickly reset the culture and recover when negative things happen. You need to be very thoughtful about the moments that matter. As leaders, everyone in the company is watching you all the time, so every small thing you do embodies the culture. If you lose your mind and act out when you lose a deal, people remember that. If you stay calm and positive, that sets the tone.”

What are some of the warning signs that culture is not going to scale?

Michael Bush: “Fast growth – you’re so busy doing the work thing, that you forget the people thing.”

Laszlo Bock: “Too much homogeny: people look the same, think the same, behave the same, come from the same perspective. This creates a monoculture, which can lead to massive blind spots and can be a warning sign that your culture is not going to scale. There are a lot of reasons diversity matters. The main business reason is that in situations when people feel psychological safety they outperform.”

How do you build a great company culture?

Jody Kohner: “Be intentional. When our founders started Salesforce, they were as intentional about the company culture they wanted to create as they were about the products they wanted to build and how they would go to market. Two core programs that create an incredible sense of purpose and belonging in our people and are still at the heart of everything we do today, started when we were small – our 1-1-1 integrated corporate philanthropy model and our V2MOM business planning process. You can read more about both on  Trailhead.”

Michael Bush: “It starts with humility. Companies that are arrogant ultimately crumble. Find an objective way to find out what people are experiencing, and then analyze it to continuously improve. Don’t assume that conversations occurring accurately reflect the health of your leadership and your culture. You need to know as a leader, what are the things you need to work on? And trust me, everyone has things they need to work on.”

Laszlo Bock: “Fundamentally, human beings want the same things: people want to find meaning; people want to be trusted, and people want to be empowered. Get a source of truth, not just qualitative, but a valid scientific instrument that gives you direction on what you need to do. Then, you need to act. Get agreement among leadership on what you need to do – might be trust, might be fairness – it’s different for every business. Finally, the hardest thing – activate everyone in your company, so everyone down to the last employee feels the action. Make sure there isn’t a gap between your espoused values and what each person experiences.”

How do you address the “It’s not the same as it used to be here as you transition from small to midsize to big company?”

Laszlo Bock: “People who are predisposed to gratitude stay happy. The others you have to work to instill it in. That’s why you need  constant nudges to encourage things like gratitude.”

Michael Bush: “When you double click on survey results of fast-growing companies there are varying experiences among employees. When this is happening, what we see often is that some leaders are clinging to the old ways and talking about the good old days. Ultimately, this hurts morale. The leadership group needs to get aligned and be looking to the future and find an inspiring way to talk about that, and they need to be asking if everyone is in. It starts at the top. The people are a reflection of what’s at the top.”

Read our earlier  Laszlo Bock interview for more on how culture is an essential growth component for his new business, Humu.

Republished by permission. Original here.

Photo via Salesforce

This article, “Steps SMBs Can Take to Make Sure Their Culture is Built to Scale” was first published on Small Business Trends



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How to be confident when you're not

March 27, 2019 by Asif Nazeer Leave a Comment

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Two strategies to help you be a more self-assured leader. For further insights, read “How to regain your confidence when it falters.”

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B2B Businesses Hang Out on LinkedIn, Not Instagram. Are You There, Too?

March 26, 2019 by Asif Nazeer Leave a Comment

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LinkedIn Mail and LinkedIn Sponsored Email are great tools for you to reach the non-Instagram, non-Facebook crowd.


March
26, 2019

5 min read

Opinions expressed by Entrepreneur contributors are their own.


Social media platforms like Facebook and Instagram are fun, casual, fast-paced and flashy, all of which is perfect if you’re in an industry like beauty, apparel or fitness. No wonder marketers flock to use these platforms, to increase their brand awareness and boost sales.

But for B2B businesses, audiences aren’t typically hanging out on those platforms — instead, they’re on LinkedIn.

Related: What Marketers Need to Know About LinkedIn

So, if you lead one of these businesses, use this information, because LinkedIn isn’t just for networking. You can use the platform to market your B2B and generate qualified leads that you can then convert into clients or customers. In fact, according to LinkedIn’s claims, 80 percent of B2B marketing leads from social media come through LinkedIn.

But, hold on … you can’t just start connecting with professionals and expect your sales to go through the roof. So, how do you proceed? Here are some strategies on how to use LinkedIn for effective B2B marketing.

1. Optimize your company page for leads.

The first step to using LinkedIn for effective B2B marketing is to create a company page. But don’t treat your LinkedIn company page as merely a simple business listing that displays your company info, address, website, etc. Your LinkedIn company page needs to be optimized to generate leads for you.

To do that, start publishing and sharing fresh, engaging content. Publishing content will not only present your company as an expert in your industry but might also attract more of your target audience members to your company page and encourage them to visit your website and make a purchase.

While publishing written content and sharing blog posts can work, don’t forget about video. Videos on LinkedIn stand out in the feed and perform extremely well. In fact, in a report from Aberdeen Group, companies studied that used video grew their revenue 49 percent faster year-over-year than companies without it.

Take a look at this example from Amazon Business’s LinkedIn page. The company shared this video showcasing how small businesses are using its credentialing program to gain exposure and include a call to action, so other businesses can do the same.

Image Source: LinkedIn 

You don’t need to hire a production company to create a winning marketing video for LinkedIn, either. Many business owners and entrepreneurs find great success just by using their smartphones to film themselves giving great advice or sharing a business-related story.

Related: 4 Reasons LinkedIn Has Become Indispensable to Business Leaders

2. Take advantage of LinkedIn ads.

To cast an even wider net, take advantage of LinkedIn ads. As a B2B business, you want to spend your marketing dollars where your potential clients are, and that’s on LinkedIn rather than Instagram or Facebook. In fact, according to LinkedIn, 92 percent of B2B marketers leverage LinkedIn over all other social platforms.

With LinkedIn Sponsored Content and LinkedIn Video ads, you can take your regular LinkedIn posts and videos and push them to even more businesses that might be interested in your products/services. These ads can be displayed right in the LinkedIn feed, so they look more natural, as illustrated by the example below from SurveyMonkey.

Image Source: (Screenshot) LinkedIn

There are over 560 million active professionals on LinkedIn, according to the platform; and with ads, you can target the people you want to reach by job title, function and industry to increase brand awareness as well as generate qualified leads for your company. Plus, you can use LinkedIn Sponsored Content ads using the platform’s Lead Gen Forms tool to collect even more qualified leads.

This tool allows you to add a seamless form to your ad that is pre-filled with the user’s profile data so this individual can go from user to lead in just a couple of clicks.

Just remember: When creating sponsored content or video ads, include a clear call to action; that way, when users see your ad, they’ll know exactly where to go and what to do.

3. Use LinkedIn Sponsored InMail.

Aside from Sponsored Content and Text Ads, you can also use LinkedIn Sponsored InMail to send direct messages to professionals in your target audience. Since LinkedIn Sponsored InMail is sent from someone within your company, not from the company itself, this channel offers a more personal touch. It also allows you to build more meaningful relationships with your potential clients because they’ll more likely open a message from a real person, versus a message coming from a company.  

LinkedIn’s Sponsored InMail has some other great features to ensure that your message gets opened and read as well. For instance, these messages are delivered only when users are active on LinkedIn. Plus, they have strict delivery frequency caps that can guarantee your message gets noticed.

Just be sure that when sending Sponsored InMail:

  1. It’s relevant to your target audience; ask yourself, “Why would my audience read this?”
  2. It’s personal, genuine and conversational — not brochure-like or salesy.
  3. It clearly outlines the benefits to the member for engaging with the message and includes a clear call to action.

Over to you.

Don’t use LinkedIn just to grow your personal brand; use it to grow your business, too. With these tips for using LinkedIn for effective B2B marketing, you can easily discover more businesses that could benefit from what you’re offering.

Related: 5 Ways to Turn Your LinkedIn Connections Into Paying Clients in 2019

Brand awareness isn’t the only benefit from using the platform, either. You can actually use LinkedIn to generate high-quality leads that will bring in cold, hard cash for your company. And that’s always welcome, right?

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66% of Businesses Spend Less Than $10K to Build Their Website

March 26, 2019 by Asif Nazeer Leave a Comment

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Small Business Website Cost

Consider the tremendous potential benefits of having a website. Still a new report from Visual Objects says a significant number of businesses don’t have one.

And when they  decide to build one, they avoid spending big. Two-thirds or 66% of businesses spend less than $10,000 to design, build, and launch a website.

The report, titled “How Small Businesses Use Websites in 2019” looks to inform businesses about the importance of investing time and resources in creating a website. Visual Objects also said it wants to show businesses how to confront the challenges and costs associated with creating a site.

If you have a business with a digital presence, your website is just as or more important than your physical store. And as consumer demand for digital transactions grow, having a digital presence will no longer be an option, especially for young consumers.

Kelsey McKeon, who wrote the report for Visual Objects, said “Younger generations, such as millennials and Generation Z, are an emerging share of consumers who are more accustomed to digital experiences than generations before them.”

In today’s digital world having a website is an indicator of the legitimacy of your business. For a growing number of people, you are not a real business unless you have a website.

Survey Results

One of the most surprising takeaways from the survey is around 40% of small businesses don’t have a website. And of these 40%, the majority or 28% said a website is irrelevant for their business.

Small Business Website Cost

Looking forward businesses are changing their stand. Twenty two percent said they plan to launch a site either in 2019, 2020, or later. But there remains a determined 18% who said they are unlikely to launch a website in the future.

Small Business Website Cost

Twenty three percent of small businesses cited cost as the biggest reason for not having a company website. This is despite the fact there are now more affordable or DIY options in the marketplace for creating a website.

When it comes to budget, 66% of businesses spend less than $10K for designing, building, and launching their websites. On the high-end of the budget scale, 19% of businesses spend more than $25K on their company website.

If budget is a problem, the good news is businesses have more options than ever to create a website. In the report Joe Ardeeser, managing member at Jordan Crown, said “[If] a company is unwilling to spend more than $1,000, there are plenty of systems out there like Squarespace and Wix. Those kinds of systems are built for people who aren’t very technical.”

Another option is using freelancers. Ardeeser said if you have a budget between $1,000 to $3,500, freelancers are the way to go. This will allow you to use experts without the high cost of specialized agencies.

Maintaining a Site

Half the battle of creating a website is running and maintain it. Small businesses use their employees, freelancers, and agencies for these tasks.

Beyond the technical aspect of running the website, marketing and promotion are a big consideration for long-term success.

Small Business Website Cost

In the survey 30% of businesses said they use their site to increase sales and revenue. Another 22% said it was to establish brand awareness and authority, with 17% stating it was to build relationships with customers.

Taking advantage of the opportunities is still a challenge for small business owners. Low traffic and strong competition is a challenge for 19% of the respondents. Another 13% said lack of time or knowledge as their biggest challenge in maintaining a website.

Small Business Website Cost

The Survey

The Visual Objects survey was carried across the U.S. with the participation of 529 small business owners and managers. The businesses represented in the survey have between 1 to 500 employees, with the majority or 54% having between 1-10 employees.

Image: Depositphotos.com

This article, “66% of Businesses Spend Less Than $10K to Build Their Website” was first published on Small Business Trends



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