Saving = Earning, is what we all remember when we see low profit numbers. We then get our managers to work on cost optimization projects. Why are we now wasting more resources to arrive at a simple solution? This article will help you identify the processes, you can manage at a much lower cost.
I know you are curiously wondering about what am I trying to suggest. Well, you do not have to ask your managers to work on a cost optimization project. You just have to ask one of them to contact a bulk SMS reseller and migrate all your processes involving communication, to SMS mode of communication. You dont believe me, right? Not your fault. You did not know that a bulk SMS reseller can provide you with a software to not just send and receive SMS but also allow it’s integration with your CRM (Customer Relationship Management) software, and your database server.
Any and every business organization has at least 2 processes involving communication: 1. Advertisement and 2. Customer and Sales support. Lets talk about customer and sales support first, because you first retain what you already have and only then can you plan to expand.
Migration of your customer and sales support process from the current mode of communication to the SMS mode of communication will not only give you great savings but also increased customer satisfaction. In case you have forgotten, customer satisfaction is advertisement in disguise. To know how is it practically possible, contact a SMS reseller and see a demonstration of SMS Gateway (bulk SMS software). Before you see the demo, make a list of critical aspects of your communication process. During the demo, check if your bulk SMS reseller can provide you with all that you require. For instance your checklist of critical aspects could look somewhat like the one mentioned below:
- Clear and complete communication. – Bulk SMS reseller can help you send messages longer than the regular SMS. You can write your own message to ensure clarity. In case you want to send a customized message to just a single customer as an exception, you can do that too.
- Speed of communication. (This can be a critical aspect because the more you delay response, more is the likeliness of you receiving and thereby processing the same query/request.) – The recipient may not be always logged onto internet or answer all incoming calls but will always receive your SMS as soon as you send it. You can have SMS delivery clauses in the SLA (Service Level Agreement) with your bulk SMS reseller.
- Storage of communication sent and received. – Bulk SMS reseller can integrate the SMS gateway with your CRM software and database server.
No matter what you have on your checklist of critical aspects of your communication process, you can always get your bulk SMS reseller to provide you with a customized SMS Gateway to meet your requirements. Similar to the communication process checklist you can have an advertisement process checklist.