5 Ways to Streamline Your Business Website
Creating a streamlined user journey is the most important part of a successful website. Your site needs to allow your customers and potential clients to go from A-B with ease and minimal roadblocks.
Unnecessary steps, pages and processes can all prevent site visitors from turning into conversions. It’s important to keep in mind what you need from your users and make your on-site goals as easy to achieve as possible. This means making your products easy to find and clearly labelled, making contact forms short and to the point and keeping main landing pages to a minimum.
There are plenty of ways to streamline your user journey to give you a higher chance of conversion. More often than not, the answer is just to simplify the site, removing features that add no value to the user, such as the points below.
Simplifying contact and inquiry forms
If your main source of conversion is through inquiry or contact forms on your site, and your conversion rate just isn’t increasing, you may have overcomplicated things.
Forms should be straightforward and quick for users to complete, the faster the form is to fill out, the higher the conversion will be. It’s also a good idea to either provide the very basic fields e.g. name and email address, or clear and precise instructions on how to fill out the form and what will happen with the data once it is submitted.
Analyzing users behavior flow
Keeping up to date with your site data through Google Analytics is the key to keeping on top of user behaviours. GA can show you how your users move through your site and which pages have the highest drop off rate.
This data can help you identify any roadblocks in your user journey and highlight any pages that may need to be re-looked at and changed in order to allow users to pass through smoothly. If you are not using GA to analyze your user date you will want to begin doing so right away.
Conducting user research
User research should be conducted before the start of any web design. It’s important to know what your users objectives and goals are, so that you can adjust the UX design accordingly.
User research can help you create a website that is designed for your customers and helps you see the results you need for your business. It can be time consuming, which is why it is often overlooked. However, a UX design agency like USIO, can help you conduct thorough research and help you to correlate the data, so you can use it in the most efficient way.
Simplifying the navigation
When a site visitor lands on your site, they want to be able to find what they are looking for within the first few seconds, if not less. A convoluted navigation will confuse your users and make them click off your site, in order to go and find the information/products they need on a competitor site. People today are in such a hurry and looking for something fast. Make sure they get that with your website.
Stripping back landing pages
Optimising your site for your keywords is important in order to appear high in searches, however creating a landing page simply to get your keywords on the site, isn’t always user friendly.
Landing pages should perfectly marry SEO with UX design, and any landing pages created should not only be optimised, but also provide relevant information for your users.
Your user should always be at the forefront of your UX design. Your site visitors are your customers, so treat your website as if it were a shop front. What would you want people to be able to see as soon as they enter? And how would people move around? As soon as you start to put your user first, you’ll start to see the effect on your overall conversions. So go ahead and make a plan to streamline your business website and watch your conversions get better and better!