Customer service is quite important to a company; it is the main chain of the customers and products, as well as the companies. Well, you see, customer service is actually where supply chain management or logistics starts. Customer service sets the specification for logistics system design. Because next to product quality, customer service is another important factor that why customers decide to do business with you. You have to know exactly the needs and expectations of your customers, so that you can design the logistics system necessary to deliver the required level of service.
So what can companies do to improve the customer service? Companies can regularly conduct customer satisfaction surveys to get necessary feedback on their services, so that they know the needs and expectations of their customers. And they can also implement a system to monitor the performance of their employees and reward outstanding performers to maintain high level customer service.
Logistics is about managing the flow of materials and the flow of information. Naturally, it becomes even more critical to firm's success globally than it is domestically. To improve the operational efficiency of a firm, they have to understand logistics. Logistics aims to improve the efficiency of materials management and physical distribution, and deals with customer satisfaction. So it is a concept valuable to any firm regardless of size.
Decisions can not be made without having appropriate information. And information is also important in tracking product flow through the logistics pipelines, so designing and implementing information systems to support the logistics network is critical.
The assurance logistics success, you also need to consider other factors like order-processing, warehouse management, inventory and materials management, procurement, transportation, etc.