Minimize Your Risk of Refunds with These 5 Tips
When it comes to building online wealth, most marketers focus on what they have to do to get the sale. They concentrate on partnerships, sales copy and traffic. But they fail to consider what happens after the sale.
After a sale is made, you either begin building a reputation as a solid resource for your buyers or you have a negative impact on them to the point where they request a refund or file a dispute with PayPal.
There are several ways you can minimize your refund risk. This is not only important to you in terms of keeping the money that you make with the launch, but itís equally important to your affiliates.
First, make sure you over-deliver in value when it comes to product creation. If youíre writing a report and you come to a place where youíre tempted to say something like, ìinstall a blog,î go the extra mile and walk them through the process.
Make sure your product adheres to the promises spelled out in the sales copy. Itís tempting to be such a crafty wordsmith during the sales letter creation process that you embellish the productís benefits.
But if your buyer downloads the product and finds certain things missing that you said would be in there, itís going to trigger them to initiate a refund request and will also prevent future sales from that same buyer.
Provide multiple methods of devouring the information. Some people donít pay attention to the sales copyís details. So while you might have said that your product was video, for example, many buyers might land on the access page and realize itís not what they wanted.
Make sure you provide your product in as many media formats as possible, including text, video and audio files. This goes above and beyond and buyers who might have requested a refund could rethink their choice.
Stay on top of support requests. Many people take a lazy approach to answering emails and support tickets. Stay on top of this because consumers donít want to wait more than 24 hours for a reply ñ especially if theyíve just bought something and are experiencing technical difficulties.
Surprise buyers with an unexpected bonus. This is something you deliver immediately or very shortly after they first download the product. Itís a good will gesture that helps many buyers forgive small complaints they might have with your original product if something isnít to their liking.