Are you using green marketing? In other words, are you promoting your products in environmentally safe ways?
Today’s consumers want green products. However, businesses also need to pay attention to the ways in which they promote their products. Following are some ways in which you can make your marketing more environmentally friendly.
Use an Electronic Press Kit
An electronic press kit (EPK) is a pack of electronic promotional materials for a business or other organization. Once you have designed your EPK, you can send it to the media to promote your business or announce a new product or service.
Before the electronic era, businesses mailed press releases to members of the press. If you wanted to reach large numbers of people, you had to use lots of paper.
However, with today’s technology, an EPK makes for more effective marketing. Additionally, it’s easier for the marketer and safer for the planet. Plus, you can upload your EPK to your company’s website.
RELATED ARTICLE: THESE 5 SEO MYTHS CAN BE DANGEROUS TO YOUR DIGITAL MARKETING
Go for Green Packaging
Millions of companies transport billions of goods every day. Moreover, most of them use packaging that is non-recyclable or non-biodegradable. Just imagine how much cleaner our world would be if every business used green packaging instead.
Green packaging is made from materials that have a low impact on the environment. These materials use fewer harmful chemicals. Plus, they are recyclable or biodegradable.
When you use green packaging in your business, you send a message to your customers that your business is “going green.” Such a message is sure to improve customer loyalty and attract new customers to your business.
Use Electric or Hybrid Vehicles
Electric or hybrid vehicles are friendlier to the environment. That’s because they don’t release harmful gases such as carbon monoxide that can damage the environment.
When customers notice that you transport your products in electric or hybrid vehicles, they will view your company with greater regard.
Declare It Publicly
Publicly announce that your company is committed to helping the planet. For example, when you’re launching a new product, also announce your company’s intention to sell only green products. Additionally, tell everyone that you’ll promote those products only with green marketing.
Further, feel free to discuss your reasoning for going green. Describe the ways in which you are implementing your new green policies. In this way, you will be giving customers an idea of what they can expect from your company.
Publish E-Newsletters
E-newsletters give you a way of promoting your products without using paper and ink. You can still include the same contents and designs as before. However, your customers will appreciate this green gesture. Moreover, you’ll find that e-newsletters cost less than traditional marketing. Therefore, you’ll be able to use this green marketing tactic to stay in touch with your customers more regularly.
Be sure to let your customers know that the reason you’re now sending out e-newsletters is that your company is committed to green products and green marketing.
Use Vivipins
In your goal to promote your services and products in environmentally friendly ways, Vivipins can be a big help. That’s because lots of people love wearing a pin on many occasions or even every day. Plus, a Vivipin design will be less likely than flyers to end up as litter in public places.
Check out the wide range of designs and features at vivipins.com. Then design pins and badges to promote your latest products and services.
Green Marketing Makes Good Business Sense
Most customers prefer to shop with businesses that help to preserve the environment. Therefore, taking your business green makes good business sense. So as you stock your warehouse with green products, start now to promote those products with a well-planned green marketing campaign.
Leave a Reply