Creating a Welcome Email That Makes Money
When a subscriber joins your list, the first thing theyíre going to see is the confirmation email. This is where they confirm that theyíre the ones who requested to receive emails from you.
The second email is a follow-up email that goes into your system to welcome new subscribers onboard. This is where many marketers leave money on the table, failing to secure upfront profits.
Usually, most marketers simply welcome the subscriber and ask them to stay tuned for future mailings. You have a lot of opportunity here to make instant sales if youíre willing to include it.
First, you can give them a spent coupon to one of your own products. It might be access to a membership, or the ability to download a course for a fraction of the cost to the public.
Itís your way of saying you appreciate their business, and itís a positive foot to start off on when building new relationships with the men and women in your nicheís demographic.
Another thing you can do is give them free access to one product that you sell as a sign of good will, and inside that product, once they get a feel for your quality, give them a discount to another one in your line.
The perks donít have to be something you sell, either. You can profit as an affiliate, too. There are many marketers who would love to be included in your welcome email as a promotion ñ and they will give you a coupon code that you can exclaim exclusivity to, as well.
All you have to do is ask for it on behalf of your list. This can mean instant income. One good thing to promote in this manner is some sort of recurring membership offer. That way, the profits arenít a one-time thing, but repeated ñ even if the subscriber ends up opting out of your list over time.
As you build your business online, you might want to create a specific blog page where you house your recommendations. That could be recommendations for products, tools and software that you like and earn a commission from.
In your welcome email, simply point them to your blog page as a resource for whenever they need it. You could do the same with a single blog post if you donít have enough completed for an entire list.